The epic Forza Horizon 3 put, you the player, in charge of the Horizon Festival. Customize everything, hire and fire your friends, and explore Australia in over 350 of the world’s greatest cars. Make your Horizon the ultimate celebration of cars, music, and freedom of the open road. How you get there is up to you. Drive through the vast desert and rocky canyons of the harsh Aussie Outback to lush, wild rainforests, and to the sandy beaches and gleaming skyscrapers of Australia’s Gold Coast. So how do you launch the most epic Australian game ever set in Australia, right here in Australia?

We invited Xbox gamers to step outside their every-day Australian environments and ‘Leave Your Limits’, maximizing the impact of our Australian launch by choosing buzz-worthy iconic Australian locations to showcase the epic scenes and vehichles from the game. We adapted and created assets for the launches of FORZA Horizon 3, including social, large scale OOH in iconic Australian locations and online video,

Forza Horizon 3 sold over 2.5 million copies worldwide, with a significant portion of these sales attributed to the Australian market due to the game’s local setting and appeal. Marketing Strategy: The marketing campaign emphasized the game’s Australian setting, featuring iconic locations like the Great Ocean Road, the Outback, and Surfer’s Paradise. This authenticity helped the game stand out and attract Australian players. The game’s portrayal of Australia not only boosted local sales but also introduced international players to the country’s diverse landscapes and culture.

In the follow-up Forza Horizon 4 launch, for the first time in the racing and driving genre, players could experience dynamic seasons in a shared open-world. Forza fans could explore beautiful scenery, collect over 450 cars and become Horizon Superstars in historic Britain.

This campaign included a TV buy. So we just decided to have a bit of good old fashioned-fun with these scripts.